William Sobel is the CEO and Co-Founder of System Insights. He has extensive experience in building distributed financial systems and SaaS web applications. Prior to working at System Insights, he was a visiting lecturer at UC Berkeley working at the RadLAB teaching agile web development and worked on various cloud scalability research projects. During his employment at the university, he authored the MTConnect standard to address the lack of standardized inter-device communication in manufacturing. He is currently the head of the Technical Steering Group of the MTConnect Institute, and continues to architect and author the MTConnect standard.