When you talk about your research, do you feel like you're talking to yourself? Have ever accidentally left a lay person more confused than they were before they met you? Does your left eye go twitchy every time a journalist calls? Communicating science is scary. Fortunately, the same lessons that turn cringe-worthy journalism into smart science reporting can help you do a better job of communicating your own work--whether directly to the public, or to journalists, themselves. Don't freak out. Don't give up. Instead, come to this presentation.   A recording of this seminar is available at:  https://vimeo.com/41525583