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Community Based Social Marketing on Climate and Energy: Cool the Earth Reports In

Speaker(s): 
Jeff Cullen
June Flora
Date: 
April 21, 2011 - 12:00pm
Location: 
90-3122
Seminar Host/Point of Contact: 
Marcia Beck

In the midst of legislative attacks and lethargy in the general public regarding climate change, Cool the Earth's community based social marketing approach is a successful model for individual engagement. Cool the Earth founders and June Flora, report on the systematic formative, process and summative evaluation of Cool the Earth (Jan 2010-Feb 2011). Presentation includes results of measured actions, behavior modifications, family engagement and additional impacts beyond the prescribed program. Cool the Earth runs in K-8 schools and has reached over 75,000 students and their families who have taken over 140,000 energy-saving actions.

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Schedule subject to change without notice. If you are coming from off-site, please call first to verify. UC staff and guests are welcome. LBNL shuttle buses stop every few minutes at marked sidewalk locations along Bancroft and Hearst Avenues and Rockridge.