This talk will outline a systematic approach to testing a variety of hypotheses about behavior change in energy consumption. But mitigating climate change is not just a matter of changing consumer energy behavior. It will likely require winning public acquiescence for government regulation. Programs designed to win such acquiescence, like programs to change consumer behavior, require evaluation. But here the challenge is not just what might change attitudes, but how to measure such change effectively. For more information about this seminar, please contact: Galen Barbose(510) 495-2593